The candies are among the most consistent and highly demanded products in the world. Its target audience is constant since kids, teens, and women love them the most. These are three major demographics of any industry, and you can expect the market size of it. These factors keep the US candies and gummies market active all the time. One can’t imagine celebrations in festivals and events without them. Even carnivals and amusement parks are incomplete without candies. The US market is overwhelmed with candies of countless types and flavors because of that. Not just within the US, even the exports meet global demands. Countries all over the world, especially in North America, Europe, Australia, and some parts of Asia import massive volumes of candies from the US. The reason is the same, and that is consistent taste, unique flavors, extensive varieties, and high quality. You are about to find out why there are huge opportunities waiting for the US candies and gummies in terms of exports.
The US exports of sugar confectionery goods were USD 783 million in 2024. It would grow at a 3.2% CAGR, which seems to be good enough for the US. The reason why US sugar candies are popular in the world is because of their extensive varieties. You can find them in standard and unique flavors that are not easily available anywhere easily. Hardly a few countries could give competition to the US market, and they are China and Germany.
Besides, there are lots of opportunities for the US candy and gummies exports. These opportunities are found in the form of rise in ecommerce, customization, social media influencers, and viral campaigns. Just one viral trend on social media like TikTok and Instagram can boost any candy’s sales within a few days. Lots of influencers exist, and each has millions of followers. They can start any kind of trend to make their followers try the same thing they do. It is an opportunity for the US candy manufactures to make their candies go viral.
These viral trends could take over not only TikTok but also Instagram and Facebook. Although these trends are short, like for a week or two weeks, they can boost the sales of a candy brand. Since most famous TikTokers are from the US, their followers are global. That means global demands could rise because of these trends, which can affect exports.
Here are the top markets where the US exports are high. They are mostly in North America and Europe. Canada, Mexico, the UK, and even the Netherlands are some prominent destinations where the US candies are exported. Even Australia has some share in it because some US exporters dispatch bulk orders in the Asia-Pacific region. Since sugar candies and gummies are liked all over the world, the US exports reach also the Middle East region where the prominent markets are UAE and KSA.
The US candy market size is estimated at USD 2.38 billion at 3.86% CAGR. Besides, the overall confectionery market was USD 84 billion in 2024. Also, the gummies market size is near USD 3.7 billion. Only sugar candies and gummies have a significant share in this market, while the rest of the other types have really substantial compositions. This growth rate shows that the global demands are still active because kids all over the world love candies. Countries that import US candies go for sugar candies, chocolates, and gummies because of their evergreen and consistent demands.
However, there is a slight change in the industry, and that is the rise in demand for some candies. These are low-sugar and sugar-free candies. Since obesity has increased all over the world because of change in lifestyle, the demand has also shifted. Kids and teens have fewer physical activities compared to Generation-Y. The Generation-Z has fewer physical activities and more inclination towards gadgets. That’s why obesity and diabetes are two major factors that are affecting the demand for sugar candies. Even adults who consume candies often are now preferring sugar-free candies to avoid early risk of diabetes. The reason is same, and that is inactive lifestyle
Then another category has entered the market, which is based on plant-based and organic ingredients. People are now inclining towards vegan options and plant-based candies. This category is a new one since there are more vegans than ever before. Likewise, people are more concerned about their diet, and they are preferring organic ingredients. Not only their ingredients are plant-based but their packaging too.
Then there is a rise in sweet and spicy flavors of candies. These are some unique flavors that existed also before, but are in trend more than before. Teens and kids like these creative flavors along with more customization. That is also affecting the exports of the US candies and gummies. Both hard candies and gummies are available in these flavors, which increase the demand size of US candies. Regions where spicy foods are consumed also prefer these candies. Asian and South American markets could also affect the US candy exports since they are the prominent consumers in large numbers.
Candies and gummies are loved all over the world. There is a reason why the US has a stronghold in the candy confectionery world. Especially when it comes to candies and gummies, there are only a few countries that give it a tough competition. China and Germany are top names in the list. Yet, the US exports are very high especially when it comes to North America, Europe, and Australia. These candies are having slight changes in the demands because of some factors like sugar-free candies, plant-based production, and spicy-sweet unique flavors.
The candies are among the most consistent and highly demanded products in the world. Its target a
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